There is a certain “sniffiness” to the winetrade, I guess it’s probably like that in a lot of callings. We get very introspective and consider ourselves arbiters of what the great unwashed should be drinking rather than what they want to drink a lot of the time. We would love to see everybody trying searingly dry Rieslings, undiscovered gems from Portugal and Austria and cranky Italian reds but at the end of the day, the market drinks what the market wants and that’s the end of it. Yes, we can coax and encourage, nudge and suggest and any self respecting independent wine merchant who doesn’t get people at least trying wines from outside of their comfort zones is failing miserably.
We have had great fun getting people to try and enjoy Carignan, Verdejo, Primitivo and others but our recent, albeit reluctant, decision to carry the red McGuigan range of “pop” reds has seen a whole new set of customers come into our shop. And who are we to get sniffy about that!?